Urge LA City Council to Halt RFP for Digital Advertising at Bus Shelters

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TELL CITY OFFICIALS TO STOP THE INSTALLATION OF DIGITAL AD SCREENS IN PUBLIC BUS SHELTERS

Act Now to Preserve our Streetscapes and Protect Your Privacy

The proliferation of billboards in Los Angeles has long been a problem, and the picture is about to get worse.

The Public Works Department plans to issue an RFP that would seriously mar our streetscapes by introducing changing digital advertising screens to more than 1,000 bus shelters in every neighborhood. More than just visual nuisances and safety hazards, these billboards use wifi and tracking software, introducing privacy concerns.

According to two public opinion polls taken in late 2019, a large majority of L.A. residents do not want digital ads in their neighborhoods. The proposed plan is dangerous and potentially illegal.

What can you do?

You can let city officials know you think that this project should not move forward without additional study and community input.

Simply fill in the form on the right to tell the City Council, Mayor, Deputy Mayor, and Department of Public Works commissioners to take action on this issue. Please feel free to personalize your message.

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LA city council + mayor

Subject: Stop DPW from moving forward with digital billboards in bus shelters

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I am writing to express my concern regarding DPW's plans to issue an RFP for the design of digital advertising screens in bus shelters. The digital screens would be large enough (78 inches) to distract drivers. These screens would also expose children to ads for many undesirable products such as unhealthy foods and violent movies. The proposed tracking devices would violate the privacy of thousands of transit users every day. The RFP envisions the city collecting and managing this huge data trove of passenger movements, yet it fails to demand answers to key questions regarding the usage and storage of this data. Beyond the safety and privacy concerns, residents have also expressed their dislike of omnipresent advertising in their communities. According to two public opinion polls taken in late 2019, a large majority of L.A. residents do not want digital ads in their neighborhoods. The RFP envisions more than one thousand of these stops, in every area of the city. The signs would have a tremendous impact on our communities, yet not a single public hearing has been held about this project. Because you care about the beauty and safety of LA, we urge you to take action by holding public hearings before releasing the RFP and allowing time for review and comment. We also ask you to conduct a traffic study and develop and release guideline on how the city proposes to manage the collection of private information at public bus shelters. Thirty neighborhood councils have already submitted impact statements to the City Council calling for close regulation of digital signs. Any new signs at public shelters should have to be approved by the local community. Thank you for your attention to this matter.

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