TELL HOUSTON CITY OFFICIALS TO REJECT A PROPOSAL TO ERECT FIFTY NEW DIGITAL LED BILLBOARDS ALONG OUR FREEWAYS
Why should you care?
* UGLINESS WILL RETURN: No new billboards have been erected in Houston in forty years, resulting in the reduction of approximately 90% of the total number of billboards in the city. And there has never been a billboard built on public land. Houston is beginning to lose its "ugly city" image. Installing giant LED billboards will change that and severely impact our iconic skyline and urban landscape.
* IT’S A BAD DEAL: The City is suggesting a "swap" of three static billboards for each new LED billboard, which is really only a “net reduction” of two billboards for every new sign that goes up. Cities across the country have far better exchange rates, with St. Petersburg, FL at the highest with a fourteen-to-one take down ratio and a 20-year digital sunset provision.
* FIFTY NOW, BUT MORE LATER: For the City to move ahead with this plan, the 40-year-old Sign Code will have to be amended to allow ALL of the billboard companies in Houston to convert their static billboards to LED billboards. Houstonians do not want to live on the Las Vegas Strip.
* NEGATIVE COMMUNITY IMPACT: LED billboards negatively impact the neighborhoods near where they are placed. Imagine these signs being visible from your home or nearby park. They do not turn off, and they advertise beer, nightclubs and more (the City cannot control the message content). They are a source of additional light pollution and have been shown to negatively impact home values.
* NEGATIVE ENVIRONMENTAL IMPACT: LED billboards are energy hogs. Just one of them uses the same amount of electricity in a 24-hour period as 15 homes.
* SAFETY: All billboards are designed to attract drivers’ attention, and LED changeable message billboards are even more distracting than static boards. Studies have shown that they contribute to vehicular accidents.
Houston does not need any new billboards, digital or not. We need safe roads, free of visual clutter. This is the Houston we envision and are passionate about protecting.
Are you passionate about protecting and continuing to improve Houston's visual character? If so, here is what you can do: Simply fill out this form and an email will automatically be sent to Mayor Turner and the members of City Council. It would be best if you would personalize your message - the text of the email can be edited to suit your style.
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